What is the best way to define and spend money on advertising ? Earlier, it was as simple as doing an Adwords campaign. But the scenario has got very complex these days.
How will you spend your money ?
I will still bet on Adwords. I like to have some Twitter followers too.
Running local contests are also an effective way of advertising. If you contest is good, there is a chance that it gets shared on social media and other platforms.
Adwords is too broad for a beginner. And whatever small budget we have will vaporise in a second.
If offline, I would have tried some banners, sent some pamphlets through newspaper etc
We can do these online as well. Only thing is we need to be creative and save money for other campaign ideas.