Recently I see a lot of people using Discord to be in touch with each other. Private messages, Servers etc makes the place fun and interesting. I think people love using Discord much more than Facebook or Twitter.
When you find people on a platform, there is a good chance that you can monetise it too. Can Discord act as a home for groups beating its rivals ?
Discord is feature rich, useful, easy to use and almost free unlimited when compared to Facebook groups. I agree that readability is somewhat better even though Facebook uses much more professional colour scheme.
I know a few Discord groups which are very successful. They are active and busy, produce a lot of content and assets. Discord is a nice option as long as we know how to use it.
I know a couple of people who are doing this. But I am not so close that they will tell me how exactly it going. But there is potential for sure. if there is community engagement, that is nice. But Discord is primarily a gamer's platform. That could come in the way if you community is not related to gaming.
Give it a try. I have seen people advertise their Discord servers in forum signature on a lot of platforms. If you feel like doing it, there is a good chance there will be some traffic.
I tried it recently. The marketing part is much less tedious than forums. Hostility towards Discord invite is much lesser than for forum links.
In short, if you don't like building a Facebook group, Discord sounds like a good idea.
Nice to see that your group is shaping up. Is it an English language group ? Do you know any other groups that are not using English ?
Now everywhere i look people ask for Discord ID and in one forum they have started selling Discord credits or account. Many forums started to link Discord too. I used it once but i didn't feel the need to continue so closed it.
Recently I am seeing that many platforms make use of Discord channel for keeping their members engaged. It is a modern chat room where you get instant response. That is much superior to the delay that comes with other modes of interaction.
If only Discord can come up with something like WhatsApp for business or a similar we are serious makeover, that could be really useful in their growth.